Annie Sloan Unfolded

In the News

View Annie Sloan Unfolded press releases.


Cottage Style

Summer 2012

Crackle Console - Rehab an old table with French flair (excerpted from Creating the French Look by Annie Sloan)
Crackle varnish is a technique that copies the look of old varnish that, over time, has cracked like the surface of an old master painting. Today, we see this crackling… Read More

House and Home

February 2012

NEW & NOW: From the World of Design

#3 CHALK IT UP Available in 24 beautiful colours, this must-have chalk paint creates the perfect, smooth matte finish. Use it to paint out floors and furniture for that timeless Scandinavian style.

Read More

Old House Journal

May 2012


It can sometimes be difficult to find finishes that are both eco-friendly and historic, but chalk paint delivers on both counts. Created by British painting guru Annie Sloan (and newly available in the U.S.), the low-VOC paitn is formulated to adhere to almost any… Read More

Traditional Home

April 2012

Nicknamed "the girls' paint" because it's so easy to use (no priming or sanding required), Chalk Paint by author and paint expert Annie Sloan is the perfect all-purpose paint for projects both large (house exteriors) and small (antiquing furniture); $34.95 a quart. ( Read More

Vintage Style

Summer 2012


For paint that goes on old furniture like butter, try Annie Sloan chalk paints. Available in a delicious palette of vivid hues, the paint requires no sanding or priming, dries quickly, and it easy to distress. Read More

Women’s Day

April 2012


Stripped "Runner"
A pattern of painted lines creates the look of a colorful, vibrant runner down the crisp white stair. For this look, practice your design on posterboard until you get the right mix; lines of different widths, in tonal hues (like the ones… Read More

October 16, 2012

Just in time for the holidays, decorative painting expert Annie Sloan is inspiring home décor aficionados even further by introducing The Annie Sloan Work Book, designed by Sloan "for your color and paint ideas and inspiration."

Home décor enthusiasts in the U.S. and Canada have been learning… Read More

Your Home & Lifestyle

February 2013

Many of us have discolored hand-me-down pieces with peeling veneers or worn-out varnish that are sitting in the basement or garage, Wilson says,. "Why not turn these sad, lost items into something useful and personal?" she asks. "Paint is a low-cost, easy way to make an old piece new again."… Read More

January 24, 2013

We thought Annie Sloan was just about paint—and a very specific paint, chalk paint! But Annie also shows more of her creativity with the Annie Sloan Work Book.

This isn’t text or copy on how to paint, it isn’t even permission on allowing yourself to paint and,… Read More

Vintage Style

Spring 2013

Annie Sloan, the brilliant decorative painter behind the phenomenon of Chalk Paint®, inspires us further with “The Annie Sloan Work Book,” featuring her whimsical hand-drawn illustrations and helpful tips. Blank pages encourage us to paint in the book, try new color combos, and sketch our own ideas, while pockets provide… Read More

Home & Remodeling Show

January 2013

Chalk Paint® decorative paint by Annie Sloan was listed as a "Hot New Product" at this year's Home & Remodeling Show. Read More

Do It Yourself Magazine

Spring 2013

Do It Yourself magazine, a Better Homes & Gardens publication, mentions Chalk Paint® decorative paint by Annie Sloan and Annie Sloan Crackle Varnish (Craqueleur) in a brief article about specialty paints. Read More

Romantic Country

Spring 2013

For the exterior of the piece, pick up Chalk Paint® decorative paint by Annie Sloan (to find a retailer near you, log on to This unique paint requires no prep and comes in a great variety of colors whose finishes can be tailored with her accompanying paste wax. Read More

HGTV Magazine

Fall 2012

Most folks don’t pay much attention to their dining room until they’re about to host a big holiday meal (or meals!). A major overhaul is totally unnecessary, of course, but a few key upgrades can make the space feel appropriately dressed for guests. Baton Rouge, LA, homeowner Lisa Davis Gilly… Read More

Arts & Crafts Homes

Fall 2012

In vivid verdigris, Florence is a newly introduced color from Chalk Paint® decorative paint by Annie Sloan. The low-VOC paint needs no priming or sanding, and produces dramatically different effects when combined with a complementary of waxes. Read More

Small Kitchens

Fall 2012

Highlights and displays some of the beautiful fabrics from the Annie Sloan Fabric Collection. Read More

Romantic Country

Fall 2012

Instructions on how to do a washed wall finish with Chalk Paint® decorative paint by Annie Sloan. Read More

Vintage Style

Fall 2012

Stenciling wall, furniture, floors, and fabrics is a hot decorating trend. Discover the easy and versatile way to update your home and add some vintage personality with classic and period designs. Read More

Decorating Shortcuts


A favorite product for updating furniture, Chalk Paint® imparts a velvety, matte look that’s still easy to clean. It suits a wide variety of house styles, from shabby chic to eclectic modern, and imparts a soft femininity to every décor. Read More

American Dream Cottages

Summer 2012

While her work and paint products are well known in England, Annie Sloan is a relative newcomer to the U.S. market. Her low-VOC, almost-odorless Chalk Paint® comes in a wide variety of European-inspired colors and can be applied to almost any surface without priming. It dries very quickly, can be… Read More

Country Living

February 2013

Kitchen cabinetry painted with Chalk Paint® decorative paint by Annie Sloan in Paris Grey. Read More

Handy Magazine

January 2013

Handy Magazine features instructions on how to make your own wooden screen. On the finished product, a decorative technique by Annie Sloan was used, as well as Chalk Paint® decorative Paint by Annie Sloan and Soft Wax. Read More

House Beautiful

January 2013

Chalk Paint® decorative paint color, Florence, mentioned in article about Color Painted Furniture. Read More

Old House Interiors

April 2013

In rich Antibes green, this low-VOC Chalk Paint can produce decorative effects on furniture that range from lime wash to old paint. It needs no priming or sanding and works well with a complementary line of wax. Read More

Flea Market Gardens

Spring 2013

Chalk Paint® decorative paint by Annie Sloan makes its way into Flea Market Gardens as a way to repurpose things! Read More

Flea Market Style

Spring 2013

Chalk Paint® decorative paint by Annie Sloan is listed as number 4 on a "Learn to" list featured in Flea Market Style. Read More

Cottage Style

Summer 2013

Recalling Provence. When country casual courts city chic, the result is ooh-la-la.

“My husband Brent and I built our house,” says Christen Bensten of the Arlington, Virginia, home they share with their three children. “Though we needed room to grow, we also wanted a cozy cottage… Read More

Family Circle

May 2013

Treasure Chest. It’s easy to spiff up a vintage dresser that’s seen better days. My M.O. is two shades of Chalk Paint® and a couple of simple techniques. Read More

French Country Style

Summer 2013

Recipes for Color. Give everyday furniture French flair with a little paint and Annie Sloan’s new “recipe” book.

Chalk, one of the oldest ingredients used to manufacture paint, is making a comeback. A renewed interest in authentic techniques, combined with Chalk Paint’s ability to adhere to just… Read More

Romantic Homes

June 2013

Amy Chalmers had been running her own interior-design business for 25 years when she stumbled upon a secret weapon that inspired her to open a home-décor shop, Maison Décor, in Malden, Massachusetts.

“I wanted to do over my kitchen cabinets, but I didn’t want to go through… Read More

Westchester Home

Summer 2013

Cultivate your own picture perfect – albeit interior – garden with the new cottage-chic Faded Roses print from the recently launched Annie Sloan USA Fabric Collection, featuring textiles sourced in France and Belgium. Read More

American Dream Cottages

Summer 2013

Get a Hand-Painted Look with a Paper Image Transfer. Read More

June 20, 2013

Leading decorative paint expert and author of more than 20 books on the subject, Annie Sloan ( has launched a new color in the USA and Canada in her Chalk Paint® decorative paint line: English Yellow. Sloan says of her inspiration behind developing the new color, “The English color comes… Read More

House & Home

July 2013

Vintage Chic Style. The nightstand was painted with Chalk Paint® decorative paint by Annie Sloan in Louis Blue. Read More

Romantic Homes

July 2013

The Painted & Gilded Bed - Make Your Bed a Dream Come True! (Instructions on how to Do-It Yourself!)

The Empty Nest Epiphany -

When Janet Metzger’s two sons had grown up and left home, she found herself with lots of free time –… Read More

Romantic Country

Autumn 2013

Best Distressed: Crackle and Weathered Finishes.

Change it up and use a couple of techniques to give vintage character to pieces new and old. (Instructions on how to Do-It Yourself!) Read More

Romantic Homes

August 2013

Annie Sloan is an artist, proprietress and creator of Chalk Paint®, a revolutionary line of paint for furniture and other DIY projects. Her company also offers Waxes and fabrics (visit Annie and her husband live in Oxford, England. She has written 24 books on color, painting and interior design;… Read More

Times and Transcript

July 2013

Chalk Paint can be watered down for colourwashed look.

When I first began to experiment with paint, I was constantly amazed and inspired by the transformation such a simple medium could have on the character of a room.

I have applied paint to pretty… Read More

July 22, 2013

Painterly Decor

When first experimenting with paint, I was constantly amazed and inspired by the transformations it could make on the character of a room.

Since then, I have applied paint to nearly every kind of surface, from plaster and Sheetrock walls and wood… Read More

Storage Solutions

July 2013

Old Made Better.

Give old furnishings new purpose with a fresh finish and storage inserts. (Instructions on how to Do-It-Yourself!) Read More

Country Decorating

Fall/Winter 2013

Use Chalk Paint® to distress/age wooden candle sticks. Read More

Country Decorating

Fall/Winter 2013

Custom Cabinetry with Chalk Paint® Read More

Country Living

September 2013

Bring architectural character to a dresser over a weekend. Read More

Flea Market Style

Winter 2013

DIY with Annie Sloan.

The genius behind Annie Sloan Chalk Paint talks about her 24th book, her holiday home in France, and the hue that has her most excited this year. Read More

HGTV Magazine

September 2013

An old chair bought at an estate sale. A spindle bed. Both transformed with Chalk Paint®! Read More

HGTV Magazine

October 2013

Wow! What Color is That?

These paint shades stopped us in our tracks. We asked the designers to spill their secret sources.

Features Antibes Green. On a piano with dark Soft Wax.
Read More

Romantic Country

Winter 2013

Stenciled Lace. Faux-finish pros show you how to give concrete the look of pricey broadloom.

Talk about drab to fab! Faux-finish pros Dana and Brooks Tucker of Bella Tucker Decorative Finishes transformed their own concrete floor into what looks like pricey broadloom. Featuring stencils from Royal… Read More

Western Living

October 2013

Making her first-ever appearance at the Vancouver Home and Design Show, internationally renowned decorative painter and popular author, Annie Sloan, will inspire design and upcycling enthusiasts with her expert tips and creative techniques. Read More

BC Living

October 15, 2013

Decorative painter Annie Sloan teaches you how to add colour to your wooden staircase

Annie Sloan, a U.K.-based expert decorative painter, best-selling author and creator of Chalk Paint™ decorative paint, will be speaking at the Vancouver Home and Design Show on October 19.

Her… Read More

Edmonton Sun

October 19, 2013

Necessity may be the mother of invention, yet mothers themselves are the best inventors. Should you also be the mama of young'uns at home, you'll recognize not only the pinching of kids' cherubic cheeks, but that of pennies and pocketbooks. Maybe you yourself are a blogger or reader of such,… Read More

The Rush Part 1

October 22, 2013

Decorative Painting Expert and Bestselling Author Annie Sloan stops by to chat about her impressive career in decorative painting, her creative and easy approach, and her own unique line of paint - Chalk Paint™ decorative paint by Annie Sloan! Be sure to check out Part 2 for Annie's demonstration! Read More

The Rush Part 2

October 22, 2013

Part 2 of Decorative Painting Expert Annie Sloan's appearance on The Rush. In this segment, Annie showcases some of her techniques and ideas! Read More

Romantic Homes

November 2013

With a unique rock n’ roll approach to design, Anitra Mecadon lends her skills to DIY Network’s Mega Dens, building the ultimate family rec rooms. Passionate about eco-friendly materials, she is also the spokesperson for National Gypsum’s PURPLE®. Here are some of Anitra’s favorite things.

Number… Read More


Winter 2014

Do you love the look of stenciled walls but feel you aren’t quite ready to commit to stenciling your studio from floor to ceiling? Using the collection of stencils she designed based on Moroccan motifs, Melanie Royals of Royal Design Studio provides a bright way of creating big, impactful wall… Read More


Winter 2014

Sometimes the best way to spruce up your studio is to give your furniture a makeover. And what better way to do that than with a fresh coat of paint? These three projects, courtesy of Deborah Waltz of Peinture Studios, will get your creativity flowing and maybe even inspire your… Read More


Winter 2014

Imagine traveling with a group of artists to a private estate in Morocco to immerse yourself in painting projects. This exciting concept for an artful journey evolved when Melanie Royals, president and creative director of Royal Design Studio, became blog buddies with Maryam Montague. At that time, Maryam and her… Read More


Winter 2014

“A huge part of my store is about creating an experience, not just a place to buy things,” stated owner Deborah Waltz.

She was drawing floor plans at the age of 11, so it’s no wonder that after graduating from Interior Designers Institute in Newport Beach, California,… Read More


January 17, 2014

Chalk Paint® decorative paint by Annie Sloan, recently named a new "A List" iconic brand by Britain’s influential Sunday Times newspaper, has two colors, "Henrietta" and "Emile" that fall into the ‘Radiant Orchid’ spectrum, which was named by Pantone as the 2014 color of the year.

Read More

Romantic Homes

February 2014

For me, a romantic lifestyle is an idealized view of reality. It is part of my everyday life, whether I'm developing a new paint color, writing a book, relaxing with family on the river in Oxford or visiting my house in France.

France is the essence… Read More

Do It Yourself

Spring 2014

Chalk Paint® decorative paint by Annie Sloan is number 5 on the Stuff we Love list of Do It Yourself magazine.

Available in 30 colors, quick drying Chalk Paint® gives wood, concrete, plastic, and metal a velvety matte finish in one coat. Add a coat of wax… Read More

Make It Vintage

Spring 2014

These articles feature a way to Add Drama to Your Dresser and Step-by-step instructions on how to create a Painted and Antiqued Cabinet using Chalk Paint® decorative paint by Annie Sloan. Read More

Vintage Style

Spring 2014

Chalk Paint® decorative paint by Annie Sloan was named as a favorite to try by Denise Sabia in Vintage Style magazine. Read More

Washington Post

March 20, 2014

A Live Q & A with Annie Sloan. Read More


March 28, 2014

Review: Refinishing a beat up tool chest with Chalk Paint® decorative paint by Annie Sloan Read More

Romantic Country

Summer 2014

“Experiment, and don’t be afraid of color,” says Annie Sloan, who developed her line of decorative Chalk Paints in 1990. Since then, the water-based paint colors, which possess a velvety chalk-like finish, have coated many a piece of worn or old furniture, giving each new life. Highly versatile – the… Read More

LA Times

April 5, 2014

Peinture, a Stockist shop located in Costa Mesa, California, is mentioned selling Chalk Paint® as well as Shabby Chic-style antiques Read More

House & Home

April 2014

In her new book, "Color Recipes for Painted Furniture," paint expert Annie Sloan shows how she turned an old bureau into something dramatic with her signature Chalk Paint®. The Book is a helpful resource for refreshing old pieces. Read More

Better Homes & Gardens

April 2014

This article features two "How To Paint Anything" projects using Chalk Paint® decorative paint by Annie Sloan. Read More

Good Housekeeping

May 2014

A Flea Market Chic How-To using Chalk Paint® decorative paint by Annie Sloan. Read More

Country Living

May 2014

An Outdoor Do-It-Yourself How-To using Chalk Paint® decorative paint by Annie Sloan. Read More

Fresh Style

May/June 2014

ANNIE SLOAN PAINT BY WONDER. The undisputed queen of furniture makeovers and decorative finishes, this brilliant artist and entrepreneur brings inspiration to DIY-adoring masses with her world-renowned Chalk Paint® and a hands- on approach to life, work, and art. Read More

HGTV Magazine

June 2014

Readers share their DIY projects, and some used Chalk Paint®! Read More

French Country Style

Summer 2014

Blues you can use features Aubusson Blue Chalk Paint® by Annie Sloan, as well as an Architectural Salvage How-To also using Chalk Paint®. Read More

BHG Flea Market Style

Summer 2014

Aubusson Blue Chalk Paint® by Annie Sloan on pediment. Read More


Summer 2014

Brave Color Picks that Pack a Punch... Emperor's Silk Chalk Paint® decorative paint by Annie Sloan. Read More

Matthew Mead’s Backyard Style

Summer 2014

Chalk Paint® decorative paint by Annie Sloan gets some attention in Matthew Mead's Backyard Style! Read More

This Old Apartment

May 1, 2014

Here’s a crazy-easy, stupid-pretty way to revamp your dresser (or your nightstand, or your bookshelf…): Using recycled cardboard and bubble wrap, designer Annie Sloan created this gorgeous art-inspired piece that manages to be colorful without overwhelming. Nothing else to say except that I want to do this to everything I… Read More

Sunday Style - Australia

June 1, 2014

A little blurb in this article informs readers that Chalk Paint® decorative paint by Annie Sloan is now available in Australia! Read More

Press Releases

Painting Upholstery and dyeing Fabric with Chalk Paint® decorative paint by Annie Sloan

Jul 19, 2013

(Oxford, England. July 19th, 2013). Chalk Paint® decorative paint by Annie Sloan has gained huge popularity for its ease of use, its no-prep formula (no sanding or priming needed) quick application and fast drying abilities. In her latest book, ‘Color Recipes for Painted Furniture and More’, paint legend Annie Sloan… Read More

New Color for Chalk Paint® Decorative Paint by Annie Sloan: “English Yellow” – now here in the USA

Jun 6, 2013

(Oxford, England, June 6th, 2013). Leading decorative paint expert and author of more than 20 books on the subject, Annie Sloan ( has launched a new color in the USA and Canada in her Chalk Paint® decorative paint line: English Yellow. Annie says of her inspiration behind developing the new… Read More

Annie Sloan introduces video tutorials

Jan 30, 2013

(Oxford, England. January 30th, 2013). Annie Sloan has created a series of tutorial videos, featuring techniques and ideas for using Chalk Paint® and her newly launched Fabric Collection. The video tutorials can be found on her official YouTube channel, at:

Annie Sloan, with seamstress Julie Gibbs,… Read More

‘Faded Roses’ from the new Annie Sloan Fabric Collection

Dec 12, 2012

(Oxford, England. December 12th 2012). Annie Sloan’s ‘Faded Roses’ fabric from the newly launched Annie Sloan Fabric Collection is now available throughout the USA and Canada, from 300+ stockists of Annie Sloan products. Its misty pastel shades are a perfect partner for many of Annie’s Chalk Paint® decorative paint colors.… Read More

Annie Sloan – one of the world’s most respected experts in decorative painting

Dec 3, 2012

Annie Sloan – one of the world’s most respected experts in decorative painting – 2012 American Workshop Tour in March and April
Author of 23 books, with sales of two million worldwide, and creator of the original and unique Annie Sloan Chalk Paint and Soft Waxes

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Annie Sloan Soft Wax – as soft as buttery spread and as easy to use…

Dec 3, 2012

Created to partner Chalk Paint™, the wax comes in clear or dark (antique) and can be mixed with Chalk Paint™ for unique finishes.

Discovering how easy it is to use Chalk Paint™ decorative paint is only one part of the fun in rescuing old furniture, cabinets,… Read More

Chalk Paint ™ decorative paint from England – Now Here and Made in the USA

Nov 30, 2012

CHALK PAINT™ decorative paint from England – NOW HERE and MADE IN THE USA - in 30 mixable colors, from pale to bright
No prep needed for a new look for furniture, cabinets, floors and walls

Annie Sloan revolutionized the world of painted furniture when she… Read More

ANNIE SLOAN’S WORK BOOK – ‘For your color & paint ideas & inspiration’

Oct 31, 2012

ANNIE SLOAN’S WORK BOOK – ‘For your color & paint ideas & inspiration’ : Interactive notebook with accompanying Pinterest boards for home décor fans
Features Annie’s illustrations, personal tips, note pages, pockets, elasticated tie-closure - Launch date: November 30th, 2012

(New Orleans, LA, October 31st,… Read More

Annie Sloan Fabric Collection

Oct 23, 2012

launching in the USA and Canada in October

(NEW ORLEANS, LA. October 23rd, 2012). This fall, Annie Sloan Unfolded (, the North American distributor for Chalk Paint™ and other Annie Sloan products, launches the Annie Sloan Fabric collection. Like the paint… Read More

Breast Cancer Awareness

Oct 5, 2012

October is breast cancer awareness month: a great time to buy Chalk Paint™ in ‘Antoinette’ as Annie Sloan Unfolded continues to donate $1 per can sold to the cause.

(New Orleans, LA. October 5th 2012). As October is ‘Breast Cancer Awareness month’ in the USA – the… Read More

Annie Sloan Unfolded and Chalk Paint ™, Gold Sponsor/Lead Partner for ‘Junk Bonanza’

Sep 12, 2012

Daily demonstrations will show how the DIYers favorite, Chalk Paint decorative paint, transforms old, uncared for furniture and décor pieces into items to cherish – with no sanding or priming

(Shakopee, MN, September… Read More

Annie Sloan introduces “Florence”

Jun 22, 2012

The latest color in the Chalk Paint line is a jewel shade of green with a hint of blue

(New Orleans, LA, June 22nd, 2012). Leading decorative paint expert and author, Annie… Read More

Annie Sloan’s Favorite Brushes - Not Available in the USA

May 11, 2012

Annie Sloan pure bristle paint brushes from Italy with unique oval shape – density and flexibility make them the perfect painting partner for her Chalk Paint™ brand decorative paint

(New Orleans, LA. May 11th, 2012). Finding the perfect brush – whether it’s for painting furniture, walls, cabinets,… Read More

New from Annie Sloan:  ‘Craqueleur’ – a unique crackle varnish finish

Mar 5, 2012

New from Annie Sloan: ‘Craqueleur’ – a unique crackle varnish finish - the varnish crackles, not the paint

(New Orleans, LA – March 5th, 2012). The newest product from British paint technique author and expert, Annie Sloan, has just been launched in the USA. Called ‘Craqueleur’, the… Read More

Annie Sloan Lacquer - Now Available in the USA

Feb 1, 2012

Robust, clear matte seal - great for sealing floors after painting with Chalk Paint™

(February 1st, 2012: New Orleans, LA). Annie Sloan Lacquer is now available in the USA. ( The lacquer is a matt, water-based… Read More

Annie Sloan Chalk Paint from England – Now Here in Canada

Oct 6, 2011

(New Orleans, LA. October 6th, 2011). Annie Sloan revolutionized the world of painted furniture when she introduced her specially formulated Annie Sloan Chalk Paint some years ago, at her store in Oxford, England. She is the author of more than 20 books on painting techniques (two million sales worldwide), including… Read More

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