The Unfolded Team and several of our local and not-so-local stockist volunteers descended upon Canterbury Park and Junk Bonanza in Shakopee, Minnesota last week for three days of the craziest shopping I have ever witnessed! A junker at heart, I was awestruck by the level of enthusiasm, dedication and sheer creativity of the 140 vendors from Minnesota and many other areas of the country. Junk Bonanza was created by Ki Nassauer, executive editor of Flea Market Style magazine. Ki was everywhere, signing autographs and making every detail just so, with her trademark smile.
We were there in force to educate, demonstrate and sell Chalk Paint™ decorative paint by Annie Sloan. At 8 am on Thursday morning, twelve hundred Early Birds, who paid $25 for the privilege of lining up in the cool September air, free coffee and home-made mini-donuts in hand, launched in a swarm of humanity into the tents! We had been warned. We knew it was going to happen. Not one of us was prepared! Our lovely Annie Sloan booth, fully stocked and decorated was mobbed for days. We talked. We laughed. We sold paint, wax, books and brushes to many new customers and some who drove many miles just to see us in person.
AT LEFT ABOVE are Melissa Riche, our PR guru, Teryl Flettrich, Lisa and Scott Rickert of Annie Sloan Unfolded. AT RIGHT are stockists Chris Kramer, Phyliss De Vries, Mary Corso and Amanda Ficek. BELOW, a very happy Eileen, a new Chalk Paint™ enthusiast, ready to go home and paint something. Anything!
One of the highlights of the show for us, was this creatively designed and painted piece by blogger, junker, designer Kim Yeager of Lark Nest Design. Kim’s pieces are often featured in Flea Market Style magazine, and she used Annie’s paints and waxes on this delightful settee that not only appeared recently in the magazine, it was won by one of the Junk Bonanza attendees! We loved having it adjacent to our booth and see the oohs and aahs as folks passed by, then, of course, stopped in our booth for more details!
Kim was an integral part of the show’s success. She learned that several of the Unfolded team members were sad not to take in the sights of Minneapolis during our stay, and she dedicated early Sunday morning (we knew she had to be exhausted) to show Lisa, Teryl and me some highlights of the area, and treated us to a scrumptious al fresco breakfast in her own neighborhood. So happy to say we are now fast friends!
Lisa Rickert, our CEO and creative mastermind, teamed up with Melissa Riche to give magazine interviews, and she appeared on KARE 11 Tv to demonstrate and spread the word. After the show, Lisa was surrounded by television station employees who wanted to know more, more, more!
Across from the Unfolded booth was one of the showstopper vendors, Ms. Mac’s Antiques. As you can see, it was gorgeous, and their merchandise flew out of the booth daily. We could not wait from one day to the next to see what would magically arrive for the new day. Very handsome assistant Mike was there on setup day to lend a hand to Mom Susie McConville.
I took so many photos of spectacular booth displays and merchandise that you will just have to come back to see more. I promise you will be glad you did! Get ready to pin like crazy!